Scope is fixed, not discovered.
You get a written scope with a fixed price before anything starts. If the brief changes, we re-price in the open, there is no invoice at the end that you haven’t already seen.
About the studio
A small design team
that shows before
it sells
IDEASfolio is a small team of designers and developers. We work remotely with UK businesses, by WhatsApp, phone and video call, so you get quick answers without paying agency overheads. We'd rather show you a design than send a long proposal, so every project starts with a free homepage prototype.
The short version
We got tired of translating between suppliers.
The studio began as a two-person web and film team taking overflow work from larger agencies. The pattern repeated on almost every project: the brand book said one thing, the site said another, the launch video said a third, and someone on the client side spent their week reconciling all three.
So we hired instead of subcontracting. A designer who builds design systems, not just screens. An editor who can storyboard a generative sequence and light a real one. A developer who reads a brand guideline. A social lead who writes rather than reposts. It costs more to keep them all in-house, and it removes the single biggest source of drift in a brand.
Today most new work is website redesigns for UK businesses, run remotely by WhatsApp, phone and video call. We care about sites that load fast, read clearly and make it easy for customers to get in touch.
How we work
Four rules we don’t bend.
These are the things clients hear in the first meeting, and the things we get held to in the last one.
Two directions, then commit.
We present two art directions on real screens and real frames. After you choose, refinement is our job, not another round of choosing.
You own the source.
Layered artwork, project files, fonts licensed in your name, repository access. Handed over at closeout whether or not you stay with us.
We say no in writing.
If a request will hurt the work, the schedule or your budget, you get a short written reason and an alternative, not a quiet compromise you find at launch.
Capabilities
What each discipline actually delivers.
Typical scope and lead time for a single discipline engaged on its own. Combined scopes run in parallel and usually land faster than the sum.
| Discipline | Core deliverables | Built with | Lead time |
|---|---|---|---|
| Websites | Design system, responsive build, CMS training, EN/ES localization, WCAG 2.2 AA, analytics and consent setup | Figma, WordPress, Webflow, Next.js | 6 to 10 wks |
| AI Videos | Script, storyboard, generative and live plates, sound design, 4K master plus three cutdowns | Runway, Premiere, After Effects | 3 to 5 wks |
| Graphic Design | Logo suite, type and colour system, print and packaging artwork, 40 to 60pp guidelines | Illustrator, InDesign, Figma | 4 to 7 wks |
| Social Media | Quarterly calendar, platform-native edits, community replies, monthly performance read | Figma, Premiere, Meta & TikTok suites | Ongoing |
| Mobile Apps | Product flows, UI kit, iOS and Android build, QA pass, store listing and submission | Figma, React Native, Expo | 10 to 16 wks |
Working together
Come with a problem, not a spec.
The best briefs we get describe what needs to change, not what to build. Tell us the first and we’ll propose the second, scoped, priced and dated.